Well, sort of... when considering the protein and sugar content, gummy bears actually have less sugar and more protein than the most popular jellies on the market. That didn't sit right with me, so I changed it.
I'm an Ironman coach and strength and conditioning personal trainer who's spent years helping athletes and busy adults fuel their bodies for performance and health. But I constantly struggled to find a convenient, healthy option that delivered both quick energy and quality nutrition - something better than the sugar-loaded spreads and bars filling the shelves.
So, I went to the kitchen. After experimenting with real fruit, collagen peptides, and natural pectin, Protein Based Jelly (a.k.a. PBJ) was born - a clean, protein-packed alternative that tastes amazing and actually supports your goals.
Protein Based Jelly is made for high-performance athletes who demand clean fuel and for busy adults who want to stay healthy without slowing down. Whether you're refueling after the gym or just need something quick between meetings, PBJ gives you what you need - fast, balanced, and delicious nutrition.
-JACK
